Driving Directions for Store #17 Myrtle Beach SC 10177 N Kings Hwy Myrtle Beach SC 29572 843-361-4800 From Wilmington, NC: Take Hwy 17 South approximately 65 miles to Colonial Mall at 10177 N Kings Hwy. From Charleston, SC: Take Hwy 17 North approximately 106 miles to Colonial Mall at 10177 N Kings Hwy. From Columbia - Florence & I-95 : Take I-20 East towards Florence. Take exit to 95 North, follow about 8 miles then Exit at #170 towards Myrtle Beach. Follow approx. 4 miles to Myrtle Beach Shortcut turn left heading to Hwy 501, follow approx 5 miles. At intersection of 501 turn left/ south towards Marion/Conway/ Myrtle Beach. Go 20.5 miles to merge onto Hwy 22 toward Myrtle Beach/ North Myrtle Beach. Go 28.3 miles & then merge onto Hwy 17 N. towards North Myrtle Beach. Colonial Mall will be on your Left- 10177 N Kings Hwy.